The Fifth Wave CEO

BRITTNEY VAN MATRE

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The hospitality industry has been devastated by the pandemic. Millions of employees have lost their jobs while business owners have been forced to digitally innovate, operationally pivot, and carefully determine future plans for reemergence and economic viability.

And yet, hospitality is a cornerstone in many of our lives with a recent study citing 41% of us being “excited to get back to our favorite dining and sit-down restaurants”.

Martha Jones Pollay, the Co-Founder and Chief Creative Officer of Mandara Hospitality Group, tells us that great hospitality is about so much more than casual interactions, it is about making employees and customers feel seen, heard and understood, thereby creating a ripple effect throughout the world.
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